About Us: How We Got Here
Gear Town was started for a simple reason: high-end tactical gear was unnecessarily difficult to get in Europe.
For years, many of the best products were primarily available in the United States, leaving European end users with limited availability, long waiting times, and very few reliable local options. We wanted to change that.
Our goal is to make premium tactical equipment more accessible to professionals and serious end users across Europe, while offering the level of product knowledge, service, and support you should expect from a specialist retailer.
We focus on carefully selected equipment from brands and manufacturers we genuinely believe in. We don't try to stock everything. We focus on products that offer real value, strong design, and proven performance.
Who We're For
Our gear is built for people who take their kit seriously.
Whether you're a professional operator, military or law enforcement user, competition shooter, or simply someone who refuses to compromise on quality, you're in the right place.
Est. 2022
Founded in the Netherlands by someone who actually uses the gear they sell.
50+ Brands
Authorized dealer relationships with the world's leading tactical brands.
Same-Day Shipping
Order before 21:00 on business days and your gear ships from our NL warehouse the same day.
EU-Wide
No import duties, no customs delays, no surprises. Fast delivery across all of Europe.
Authorized for the Best
Trusted Brands. Officially Sourced.
We don’t carry brands we can’t stand behind. Every label in our lineup is carefully selected and sourced directly, including Spiritus Systems, Shaw Concepts, 3M Peltor, Qore Performance, AXL Advanced, True North Concepts, NorArm, Esstac, Blue Force Gear, Agilite, and more.
Being an authorized dealer isn’t just a badge. It means you’re getting the real thing, at the right price, with proper EU support behind it.
B2B & Government
We work with military units, law enforcement agencies, and security professionals across Europe. If you're procuring gear for a team, reach out. We offer competitive pricing, tailored orders, and reliable EU delivery for bulk requests. No minimum order required to get started.
Get in Touch
Not sure which product is right for you? Building a full loadout and need guidance? We're available Monday to Friday, 09:00–18:00 (GMT+2). Email us at sales@geartown.eu or call +31 85 744 4947.